Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist //

A strategy is only as good as the work that comes from it.

Hello, I'm M-shaped. Not a T with one deep skill, but an M with several: brand building, strategy, writing, creative direction, naming. It's how I make a difference to companies and brands: by seeing the gaps and silos, bridging them, and understanding how a decision made at one end of the process plays out at the other; and eventually lands in the world.

Ultimately, I help brands embody the words of Dolly Parton.

"Find out who you are and do it on purpose."

Clients include Adidas, VW, Philips, Miro, ING, Heineken, Amazon and Netflix, among many others.