Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist // Creative Director // Copywriter // Brand Strategist //

A strategy is only as good as the work that comes from it.

Hello, I'm M-shaped. M shaped people differ to T shaped. T’s have one deep skill, M’s have several deep skills that connect and make a real difference. My skills include brand building, strategy, writing, creative direction and naming. It's how I make help companies and brands cut through. By bridging gaps and breaking down silos, I intuitively understand how a decision made at one end of the process, plays out at the other. This means that the work that goes out into world has impact.

Ultimately, I help brands embody the words of Dolly Parton.

"Find out who you are and do it on purpose."

Clients include Adidas, VW, Philips, Miro, ING, Heineken, Amazon and Netflix, among many others.