Calm - Boys do cry
We wanted to show all men that it was okay to talk about their emotions, including some of the most powerful emotions they have. It was one small step in helping to reduce the epidemic of male suicide in the under forties.
HuffPost UK ran a month-long focus around masculinity in the 21st Century, and the pressures men face around identity. To address some of the issues at hand - we gave men permission to tear up.
Client
Calm
Project
Huffington Post Content
Deliverables
Content
Role
Creative Direction, Script
“Chris is a hybrid of agent provocateur and rocket fuel for a creative department. He's fearless and relentless in the pursuit of fresh creative ideas, brought to life with the highest quality execution. He's also got the frankly annoying knack of getting to a very smart answer to any given brief before you've even finished reading it. Working with Chris was quite a revelation to me; he challenged me to think bigger and to be more ambitious in my work. If you're the sort of person who'll accept that kind of challenge, you'll get a lot out of Chris.”
Rich Hayter