Heineken - Meet the World

Heineken’s internal proposition, ‘Man of the World’ combined with their strapline ‘Open Your World’ can make them appear exclusive and elitist. This campaign was designed to work for regular guys with a little bit of imagination and plenty of get up and go. Proving that you don’t have to go around the world to open your world, we tasked to guys to meet the world in one city – 194 countries, 14 days, 2 guys, 1 city.

Client
Heineken

Project
Meet the World

Deliverables
Campaign, Social, Content, Youtube Channel, PR

Role
ECD, Creative Direction, Concept, Copy